Mission

The mission of CCI – Corporate Communication International is to enhance the performance and reputation of corporate communication as a strategic management function; and to be the number one choice of both practicing professionals and scholars for information and knowledge on corporate communication.

Objectives

Corporate Communications International is established to serve as:

  • a bridge between theory and practice, by bringing students, practicing professionals and scholars together to share information and ideas.
  • a resource center for the continuing education of professionals through briefings, symposia, forums, conferences, and white papers.
  • a clearinghouse and integrator of knowledge from a variety of academic disciplines relevant to the theory and practice of corporate communication.
  • an incubator for primary research in corporate communication, making a contribution to overall organizational performance.
  • a partner for corporations and other organizations wishing to conduct applied research.
  • an advocate for professionalism in corporate communication, by conducting research and offering forums on topics relevant to the field.
  • a leader and catalyst, helping to define the research agenda for the field of corporate communication.

Background

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Corporate Communication is the term used to describe a variety of management functions related to an organization’s internal and external communications. Depending on the organization, corporate communication can include such traditional disciplines as public relations, investor relations, employee relations, community relations, media relations, labor relations, government relations, technical communications, training and employee development, marketing communications, management communications. Many organizations also include philanthropic activity, crisis and emergency communications, and advertising as part of corporate communication functions. Technologies, such as the Internet, underscore the global character of communication. In practice, corporate communication is a strategic tool for the corporation to gain a competitive advantage. Corporations use it to lead, motivate, persuade, and inform employees — and the public as well. Understanding corporate communication provides the vision a company requires in an information driven economy for strategic planning. Corporate communication is more art than science. Its intellectual foundations began with the Greeks and Romans with rhetoric. Its body of knowledge is interdisciplinary, drawing on the methods and findings of: anthropology; communications; language and linguistics; management and marketing; semiotics; sociology; psychology. Several universities in the United States and in Europe are adding corporate communication degrees at the graduate and undergraduate levels. A center devoted to the theory and practice of corporate communication will provide a national and international focus for this increasingly important field.