What's the state of art for corporate communication in South Africa? This briefing will explore the preliminary findings of this benchmark study conducted by Professor Gideon de Wet, University of Johannesburg , Dr. Ilse Niemann-Struweg and Corné Meintjes, Monash University in collaboration with CCI. It examines:

• What is the role of corporate communication in the company?
• What functions do these companies inlcude as part of their corporate communication tasks?
• To what extent does the company rely on outside agencies to implement its corporate communication functions?
• How does the company position itself in the changing socio-political and economic landscape?

About the Speakers
Ilse Niemann-Struweg, Ph.D. is a lecturer in the School of Business and Economics at Monash University’s South African campus (wholly owned by Monash Australia). She lectures in marketing and is also the curriculum chair of marketing. Before joining Monash, Dr. Niemann-Struweg was the curriculum chair for corporate and marketing communication in the Department of Communication at the University of Johannesburg. She specializes in strategic integrated communication, integrated marketing communication, public relations and corporate communication. She is a chartered public relations practitioner registered with the Public Relations Institute of Southern Africa.

Corné Meintjes is a lecturer at Monash University (South Africa) in the Department of Marketing, School of Business and Economics. After working in public relations, marketing, administration and management, Ms. Meintjes showed a keen interest in teaching and research when she joined the University of Johannesburg in the Department of Communication. She has taught corporate communication (under- and postgraduate levels), public relations, communication science, advertising and promotions, event management, marketing research methods and international marketing. Her research interests are in internal communication, measuring corporate communication, higher education and the positioning of corporate communication. Ms. Meintjes is a member of SACOMM and PRISA (PRP). She completed her BCom, BCom Honours and MCom in Communication Management at the University of Pretoria and is currently busy with her DCom in the same field.

Michael B. Goodman, Ph.D., Director, CCI and Professor and Director of the M.A. in Corporate Communication at Baruch College/CUNY will facilitate the event.

Register with CCI
CCI Sponsors: No charge
CCI Members: $25
Non-Members: $45
Non-Profits: $40
Graduate Students: $15 with school ID
Baruch faculty, students & staff: No charge

To register for this event:
Fax registration form available here to 973-270-0039
Call CCI at 973-270-0038 or
Email cci@corporatecomm.org.

E. Bruce Harrison discusses his new book, Corporate Greening 2.0: Create and Communicate Your Company's Climate Change Sustainability Strategies, published in July by Publishing Works. His work recommends that corporate executives consider five factors to meet the contemporary environmental challenge: 1) the war on carbon, 2) a revival of environmental political activism, 3) pressure from activist investors, 4) green collar executives, and 5) corporate communication's move toward sustainability. Dr. Michael B. Goodman, CCI Director, says of Harrison's effort, "Harrison's Corporate Greening 2.0 advances the environmental issue as a central strategic action for successful and sustainable corporations."

Register with CCI
CCI Sponsors: No charge
CCI Members: $25
Non-Members: $45
Non-Profits: $40
Graduate Students: $15 with school ID
Baruch faculty, students & staff: No charge

To register for this event:
Fax registration form available here to 973-270-0039,
Call CCI at 973-270-0038
Email cci@corporatecomm.org.

A CCI Executive Briefing …
The Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the Workplace

Ron Alsop, previously of The Wall Street Journal, discusses his newly published book, The Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the Workplace. Peter Hirsch, partner and global leader of Porter Novelli's Corporate Affairs Discipline will join Alsop with further comments from his perspective as a partner of the PR firm, Porter Novelli.

About the Speakers
Ron Alsop was formerly news editor and senior writer at The Wall Street Journal. He is the author of numerous books including: The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset, The Wall Street Journal on Marketing and The Wall Street Journal Almanac. He has been the editor of the annual Wall Street Journal Guide to the Top Business Schools and has written the MBA Track column on CollegeJournal.com as well as articles about business education, corporate reputation, and marketing for the Journal.

Peter Hirsch is a partner and Global Leader – Corporate Affairs Discipline at Porter Novelli. His practice is responsible for a wide range of client programs including corporate image, financial communications, investor relations, business-to-business marketing, internal communications and crisis management. Mr. Hirsch has twenty years experience in corporate communications and issues management in the United States and in Europe. He is a member of the Public Relations Society and speaks frequently on corporate communications and business marketing topics. He is the author of articles in Business Marketing (Building Global Industrial Brands) and Communications World (Issues Mapping), and in Corporate Communications: An International Journal. Mr. Hirsch also serves as a member of CCI's Board of Advisors and as a faculty member of CCI's annual Corporate Communication Leaders Forum.

Register with CCI
CCI Sponsors: No charge
CCI Members: $25
Non-Members: $40
Non-Profits: $40
Graduate Studens: $15 with school ID
Baruch faculty, students & staff: No charge

To register for this event:
Fax registration form available here to 973-270-0039
Call CCI at 973-270-0038 or
Email cci@corporatecomm.org.

Putting $$$ on Green

Sustainability is the buzzword of the day, and everyone wants to be a part of it. But what is sustainability? How is it measured? What impact does it have on the value proposition of the firm? Putting $$$ on Green will help answer these questions and separate the buzz from the substance. We will provide participants with practical metrics and application tools to support their Government, Social, Financial and Environmental sustainability concerns.

Tentative Agenda
8:30 AM –9:00 AM Registration and Continental Breakfast

9:00 AM – 9:45 AM Keynote
Peter Fusaro, Global Change Associates

9:45 AM – 11:00 AM Panel
Ingrid Dyott, Neuberger Berman
Amy O'Brien, TIAA-CREF

Register with The Robert Zicklin Center for Corporate Integrity
Members of co-sponsoring organizations, academics, and alumni: $75.00
Non-members: $150

To register please visit:
http://zicklin.baruch.cuy.edu/centers/cci/event/putting-on-green

Since 2001, CCI annually offers the Corporate Communication Leaders Forum, an intensive professional and academic experience in the current theory and practice of corporate communication. It combines presentations, panel discussions, case studies, site visits, and interaction with leading professionals and scholars.

The Forum is intended for corporate communication practitioners who have moved beyond functional responsibilities into greater leadership roles. Corporate communication executives from business, agencies, government, and nonprofit organizations are encouraged to nominate Forum participants. Enrollment is limited to 15.

For more information visit the Forum page of this website. Thank you.

The three-day conference serves as a bridge between practitioners and scholars, providing a collegial environment in an historic setting to exchange ideas and information on relevant issues facing the corporate communication profession. Speakers from industry and universities gather from across the globe with twenty countries represented in 2008.

Papers and conference presentations must be relevant to academics and practitioners alike. We encourage submissions from both those working in corporate communication careers and those studying the field. Proposals for original research, case studies and other life lessons, panel discussions, workshops or demonstrations, or a complete session devoted to an issue are welcomed. See Call for Papers here (.pdf, 311 K). Areas of interest are:

• Best practices in corporate communication
• Communicating through crisis and change management
• Corporate communication policy and strategy
• Corporate governance, policy, and practice
• Corporate social responsibility and ethics
• Cross cultural communication and stakeholder relations
• Government relations
• Image, identity, and reputation management
• Integrated advertising and marketing
• Internal corporate communication
• Social media and Internet/intranet practices
• Investor relations and sustainability reporting
• Issues in corporate communication management
• Issues management
• Old and new media relations
• Performance measures for corporate communication
• Public diplomacy and business
• Qualitative and quantitative research methodologies
• Research: theory and practice
• Strategic public relations
• Sustainability and corporate communication
• Transparency and corporate reporting

For more information visit the Conference page of this website. Thank you.